Goodwill Announces New CEO

Following a national search for a successor to Charles D. Layman, who will retire in January 2020 following 36 years of leadership of Goodwill of Central and Coastal Virginia, the Board of Directors has selected Mark A. Barth as the organization’s new president and CEO.

Barth brings 16 years of Goodwill leadership experience, and currently serves as president and CEO of Goodwill Industries of Central Oklahoma. Prior to then he served for 12 years in executive roles with Goodwill of Central and Coastal Virginia, before and after its 2006 merger of two regional Goodwill organizations. Those roles included CEO and CFO of the Hampton Roads Goodwill, and CIO for the merged entity.

“Mark has a passionate devotion to Goodwill and his personal mission is that ‘Every Virginian who wants a job can get a job,’” said Maria Rasmussen, chair of Goodwill’s Board of Directors.

Barth will join Goodwill of Central and Coastal Virginia on Dec 1.

“I’m honored to follow in the footsteps of Charles Layman, and will continue to build upon the values-based leadership culture he established,” said Barth. “My goal is to partner with our Associates, Board of Directors and the community to take this great organization to an unprecedented level of mission delivery.”

Prior to his Goodwill career, Barth worked in banking, investment banking and venture capital, and was president and CEO of U.S. Media Corp. in Virginia Beach in the early 1990s. He has held leadership positions through volunteer service with the Chesapeake Community Services Board, the Virginia Association of Community Service Boards, and the Hampton Roads Chamber of Commerce.

Barth earned a master’s degree in business administration from Southern Methodist University, and a bachelor’s degree in business administration from Evangel University.

When Layman joined Goodwill as its chief executive in 1983, the organization had three stores, 48 associates, and an operating budget of $250,000. Today it has 36 stores, 1,400 associates, seven federal contracts providing for 171 jobs, four community employment centers, and an operating budget of more than $76,000,000.

In addition, the workforce development organization has served more than 250,000 job seekers in the last 25 years, helping to fulfill its mission of “changing lives…helping people help themselves through the power of work.”