Nuevos programas de fuerza laboral apoyan a comunidades latinas en Richmond

The region’s Latino population is growing. Nearly one in five people in the area will be Latino by 2030, according to research by the Weldon Cooper Center for Public Service at the University of Virginia. 

To prepare for the region’s changing demographics, building strong workforce programs for Latino and other immigrant populations is vital. 

Meeting people where they are

Goodwill of Central and Coastal Virginia and our partners are preparing to launch workforce development services for immigrants and refugees in the Richmond area, thanks to a multi-year grant from the Bob & Anna Lou Schaberg Fund at VNHC.

The collaboration aims to increase the ability for immigrants and refugees to obtain and retain employment and build career pathways. The partners focus on one key commitment: Meeting people where they are, rather than requiring people to go to a Goodwill Community Employment Center. We know from experience that lack of access to reliable transportation can often be a barrier to employment for many job seekers in our region.

Through the grant, Goodwill will bring its workforce development services to the Sacred Heart Center in Richmond’s Manchester neighborhood and the Virginia Hispanic Chamber of Commerce’s Chesterfield office. Both partners have deep experience working with Latino communities.  

"Al aprovechar los recursos y las habilidades únicas de cada organización en colaboración, podemos tener un mayor impacto dentro de nuestra comunidad", dijo la Directora Ejecutiva del Sagrado Corazón, Tanya González. "Los programas promueven la autosuficiencia y la participación de la fuerza laboral a través de un modelo de afirmación que funciona con las fortalezas de cada individuo".

Services begin this summer

Goodwill and its partners are working together to launch the program this summer. The grant supports Goodwill’s efforts to hire bilingual staff, translate forms and documents and incorporate bilingual messaging throughout its operations, provide cultural competency training and promotions to raise awareness of the program.

"Esta es la primera vez que Goodwill ofrecerá servicios de ubicación conjunta en los que llevaremos programas de capacitación de la fuerza laboral en varios idiomas directamente a los clientes en sus comunidades, en lugar de que visiten nuestros centros de empleo", agregó Smith. "Podemos aprovechar las habilidades y la experiencia únicas de nuestros socios para atender a las personas que tienen múltiples necesidades".

A Goodwill bi-lingual Career advisor – a person who assists with career plans, resumes and job placement opportunities – will work part-time at nonprofit partner offices to assist Latino clients. After participants secure jobs, they also can access Goodwill’s Success Coaches, mentors who help individuals navigate potential stumbling blocks such as transportation, childcare and housing.

Goodwill ofrecerá múltiples sesiones de su programa RISE (Currículum vitae, Entrevistas, Habilidades blandas y Empoderamiento) en el Centro del Sagrado Corazón y en la Cámara de Comercio Hispana de Virginia. Los talleres de cinco horas se centran en habilidades importantes para el desarrollo profesional y la búsqueda de empleo. También se ofrecerán clases de alfabetización digital y financiera. Los participantes del taller pueden aprovechar los servicios de guardería y transporte.

Program will build a stronger workforce and community

The organizations’ partnerships represent a strategic approach to strengthening the workforce pipeline for a large sector of the population. By leaning into each nonprofit’s expertise, Latino clients can access resources that are culturally relevant and appropriate. 

Questions regarding the program? Contact Santa Johnson at Goodwill.