Goodwill Names Andrea L. Butler Director of Development and Community Relations
June 23, 2016 (Richmond, Va.)–Goodwill of Central and Coastal Virginia named Andrea L. Butler director of development and community relations. In this role, she will spearhead the non-profit organization’s philanthropic growth and mission awareness.
Butler joins Goodwill with more than 25 years of experience in development and public relations for organizations ranging from $12M non-profits to Fortune 500 companies.
In her new role, Butler will devise and lead initiatives to connect individual donors and institutional funders with Goodwill’s mission: to help people help themselves through the power of work.
“Andrea brings a unique set of experiences that will help to expand our donor base and introduce more people and organizations to our mission,” said Charles Layman, president and CEO of Goodwill of Central and Coastal Virginia. “As we embark on a transformative approach to creating more employment opportunities for individuals who face barriers, Andrea’s strategic insight and proven record of increasing philanthropic revenue will add much value.”
Butler most recently led fundraising at Virginia Supportive Housing (VSH) and the Better Housing Coalition in Richmond. As director of mission advancement at VSH, she created and launched Find Art Doors, a City-wide public art installation that raised funds and built awareness of solutions to homelessness.
As a communications executive, Butler headed the VCU Massey Cancer Center’s communication office and served as PR director at the National Aquarium in Baltimore. Earlier in her career she was a public relations director and spokesperson for USAirways and was vice president of public relations responsible for launching Priceline.com and bringing it to an initial public offering.
Butler earned a B.A. in communication arts from James Madison University. She has taught journalism as an adjunct faculty at American University, and has led workshops in crisis communications and public relations.
About Goodwill: As part of the nation’s largest non-profit community workforce organization, Goodwill of Central and Coastal Virginia serves more than 20,000 individuals annually throughout 39 cities and counties. Guided by the belief that work is the foundation for empowered individuals, stable families, and prosperous communities, Goodwill’s mission is to help people help themselves through the power of work. Goodwill sells donated goods through 34 retail stores and reinvests the revenue in programs that prepare and support individuals who face challenges to employment. It also relies on contract services and philanthropic gifts to support its mission. To learn more, visit www.goodwillvirginia.org.