Mark Barth, Chief Information Officer (CIO) for Goodwill of Central and Coastal Virginia, graduated from the Goodwill Industries International Executive Development Program on June 12th. The Executive Development Program (EDP) ensures leadership continuity by preparing current Goodwill executives to be competitive for the position of CEO, President and/or Executive Director as positions become vacant within the membership.
Mark participated in a cohort of 11 candidates that began in April of 2015.
Each candidate must present a research project and Mark’s research project asked the question: What is the true impact of Goodwill and how can we measure that to create mission awareness, move donors and shoppers to action, make a case for funders and create continuous improvement in our programs?
By using a customer-centric focus, he suggested Goodwill can drive impact in three major areas individually and collectively:
Individuals: a continuum of employment at a living wage and training with life supports.
Employers: Goodwill brings value to employers in the community.
Communities: Jobs created, lower unemployment rates, the appropriate allocation of spending on public benefits, the cost of reduced recidivism and other issues.
The paper proposes impact be measured using longitudinal data to show quantitatively, for example, how more employable individuals are after receiving Goodwill services. The premise is that once we measure and understand our impact, we will then, as decision makers, be able to “do something about it” and create a much greater positive impact in fulfilling our mission.
View the full research paper and supporting material here:
Congratulations to Mark!